Extraordinary patterns and strong colors - that characterizes the new QVC fashion brand ANNI FOR FRIENDS. Behind it is the designer Annika Schwieger, who has been running the Anni Carlsson label very successfully for years. Now the half-Swedish woman has developed an exclusive brand for the digital trading company QVC. The exclusive QVC fashion brand ANNI FOR FRIENDS has the motto "Color up your life" and consists of blouses, jackets, skirts, dresses, sweaters and trousers, among other things. The designer is inspired by the beauty of everyday life that can be found all over the world. The diverse experiences and memories from her time in Hong Kong, Sweden and Germany flow into her designer pieces.